Our Values & Commitment


This is our backyard. We live here, we work here, we play here.  It’s our job to help protect it. Our farmers take great pride in;


  • Respecting and enhancing the environment
  • Supporting local communities,
  • Respecting other coastal and community users and stakeholders
  • Supporting quality recreational/charter fishing experiences
  • Supporting and committing to the AQNZ A+ environmental program.



The majority of Coromandel marine farmers are expected to have signed up and be operating under A+ by 2018, with adoption soon after by all but the smallest operators.

A+ is a world class sustainable management framework which enables our industry to better engage with our communities, continuously improve our environmental practices and enhance demand for our seafood. It was launched by AQNZ in late 2015.

A+ objectives align with those of world leading accredited certification programmes – such as Aquaculture Stewardship Council (ASC) and Best Aquaculture Practice (BAP). This association further substantiates the importance we place on our role of being outstanding guardians of our place and people. The A+ programme focuses on the following areas:


  • Healthy ecology
  • Clean clear water quality
  • Responsible waste management
  • Efficient use of resources
  • Guarantee of food safety
  • Valuing Iwi participation
  • Enhancing our communities

Read more about A+ Here

Seabed Restoration


Restoring Greenshell mussel beds on the seafloor are the key to a project to clean up the Hauraki Gulf and enable fish stocks and other ecology to recover.

The Revive our Gulf project, run by the Mussel Reef Restoration Trust,  is supported by Coromandel marine farmers who have supplied mussels, equipment and knowledge to help the projects’ efforts to rejuvenate mussels beds that once covered the sea bed, providing vast filtering capacity and supporting abundant sea life.

Float Recovery


Coromandel Mussel farmers periodically lose mussel longline floats despite their best efforts. Farmers always regret losing these floats as they belong on the Mussel farm not on a beach, and also as it represents a financial loss and a loss to the farm as floats are vital for floating and spacing the gear and crop.

If you find a float or floats, please hold them and contact the Association by email at tom@hrm.co.nz and CoroMFA will collect it and make a $15/float donation on your behalf to your charity of choice. (CoroMFA currently pays to; schools, fire brigades, and more).

Contact us:

Tom Hollings,
Executive Officer

For all enquiries, please contact us by email:

c/- Business One Limited
PO Box 28
Thames 3540